The choice before the creative
First we work out what’s changing, who you need to convince and what you can credibly own.
Studio
Small by design.
Senior by default.
Qualls is an independent strategic creative agency. Most clients come to us when something’s changing: a new venture, a brand they’ve outgrown, an offer that’s hard to explain. We help them work out what to say and build what they need to say it.
Origin story
Qualls built a name in creative strategy across the New York City advertising scene, and brings that same experience to Lake Mac and beyond.
“In a creative field, your mind has to work like a rubber band: stretch far enough to find the idea, and stay strong enough that it holds up in the real world.
If the work can’t explain why this position, why this story and why now, it isn’t finished.”
Joe Qualls / Creative Director
The same senior team, start to finish.
The same people stay on the job from first brief to finished work. Fewer handoffs means less gets lost. Before anything ships, we check it against Q360: is it clear, does it connect, does it work, does it stand out? See the five ways we help →
OpenAI Select Partner
Applied AI, with senior judgement.
Being an OpenAI Select Partner gives us deeper support for AI projects and ChatGPT Ads. You still deal with one senior lead.
See the AI offeringCraft with a purpose
Identity, websites, content and campaigns that make the position obvious.
Systems that keep moving
Work your team can keep using after we’ve gone.
Selected clients
BasedLake Macquarie, New South Wales
Built forTeams building, repositioning, clarifying, launching or scaling
Known forClear thinking, good systems, senior craft
Got a project?