Fair questions, straight answers
The questions clients ask us, answered in plain English. No jargon, no homework, and the short answer always comes first. For opinions and rants, see Offbrand; this desk is for getting unstuck.
- No. 01 Files Which file type do I need? Most file questions are really output questions. Where the artwork is going decides the file it needs. Read the answer →
- No. 02 Files What is the difference between raster and vector? Raster images are built from pixels. Vector artwork is built from instructions. That one difference explains most fuzzy-logo problems. Read the answer →
- No. 03 Colour Why do colours look different in print? Screens make colour with light. Printers make it with ink. Pantone gives everyone a named standard to aim at. Read the answer →
- No. 04 Print What are bleed, trim and safe area? Print has a way of punishing vague decisions. Knowing where the cut falls fixes most of them before they happen. Read the answer →
- No. 05 Brand What should be in our brand guidelines? A brand guide shouldn't be a museum. It should be a working agreement that helps people make things. Read the answer →
- No. 06 Type Can we use any font we like? Fonts look like design decisions. They're also software, licensing and performance decisions. Read the answer →
- No. 07 Web Should we use a website builder or hire a studio? A builder and a studio answer different questions, and the right one depends on what your website has to do. Read the answer →
The quick ones, like cost, timing and how we work, live in the FAQ on the contact page.
Still wondering?