125 years of care, marked.
- Client
- NSW Ambulance
- Location
- Sydney, NSW
- Program
- Launch & Campaign
- Deliverables
- Brand identity, Commemorative mark, Applied design
The work
From logo to lapel.
Pro bono
125 Years of Care
We had the privilege of designing the “125 Years of Care” logo for the 125th anniversary of NSW Ambulance on a pro bono basis. NSW Ambulance has looked after this state for more than a century, and we were proud to help mark it.
The mark is a simple roundel: 125 Years of Care at the centre, with the service’s name around the edge.
Applied
The mark in service
A logo only earns its keep once it leaves the screen. Through the anniversary year the 125 mark turned up everywhere it mattered: struck into pins, stitched onto uniforms, flown over stations and scaled across the city.
One mark, from lapel pins to city banners.
Scope
What we delivered.
- The 125 Years of Care mark
- Full lockup in NSW Ambulance red
- Applications for pins, uniform patches, flags and banners
From brief to result
The thinking behind the work.
The brief
Mark 125 years of an organisation whose work is urgent, visible and deeply trusted.
The move
A simple, restrained mark that suits a public service and still feels like a celebration. We designed it pro bono.
The result
Through the anniversary year the mark was worn on pins and uniforms, flown over stations and hung on banners across the city.
