All work Case 04 · Retail / campaign system

Retail campaign work with the volume turned up.

For retail environments, people rarely stop to read. The work had to travel through noise, movement and quick glances.

Westfield project artwork
ClientWestfield
LocationSydney, NSW
ServicesCampaign, Retail, OOH, Creative direction

The work

Built for the high street.

Out-of-home campaign
Out-of-home campaign
Designed to be read in motion, at a glance, in passing.

Outcomes

What changed.

  1. 01OOH hierarchy
  2. 02Retail touchpoints
  3. 03Fast-read messaging
The brief

Create campaign materials that could be understood in motion and still feel like an occasion.

The move

Bold hierarchy, direct messages, and a system that could scale from screens to physical retail touchpoints.

The result

A practical campaign language designed for attention in public space.

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