← All work
Retail / campaign system
Retail campaign work with the volume turned up.
- Client
- Westfield
- Location
- Sydney, NSW
- Program
- Launch & Campaign
- Deliverables
- Campaign, Retail, OOH, Creative direction
The work
Built for foot traffic.
Designed to be read in motion, at a glance, in passing.
Scope
What we delivered.
- Out-of-home campaign
- Campaign creative for screens
- Retail signage
From brief to result
The thinking behind the work.
The brief
Create campaign materials that could be understood in motion and still feel like an occasion.
The move
Bold hierarchy, direct messages and a system that could scale from screens to physical retail touchpoints.
The result
A campaign people could read at a glance while walking past.
