All work Case 02 · Marketing technology / brand refresh

A sharper face for an Australian digital icon.

Taguchi had history, technical credibility, and a product loved by marketers who care about detail. The opportunity was to make that craft visible again.

Taguchi project artwork
ClientTaguchi
LocationMelbourne, VIC
ServicesStrategy, Branding, Web design, Motion

The work

Inside the relaunch.

Refreshed Taguchi brand & logo
Refreshed Taguchi brand & logo
3D brand-element renders 3D brand-element renders 3D brand-element renders 3D brand-element renders
3D brand-element renders
A fresh, new website
A fresh, new website
Make the craft visible again — without dumbing any of it down.

Outcomes

What changed.

  1. 01Brand refresh
  2. 02Launch narrative
  3. 03Product craft made visible
The brief

Refresh the brand without flattening the intelligence that made Taguchi distinct.

The move

A punchier digital system, animated product moments, and a site direction built for marketers who want detail, not decoration.

The result

A sharper face for a platform with a real point of view and a long runway.

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