Packaging

Packaging is the brand in someone's hands. It's the box on the shelf, the label on the bottle, the unboxing on a kitchen bench. It has two jobs at once: protect what's inside and turn a passing glance into a pick-up. Most products get a few seconds and a competitor on either side, so the design has to be read fast and remembered after.

It's often the first touchpoint and the last. It sells in the aisle, then sits on a counter for weeks, still doing brand work. Get it wrong and a good product looks cheap or confusing. Get it right and the same product looks worth the price before anyone reads the label.

The design starts from how the pack is seen: the angle on the shelf, its size in the hand, the read from a metre away. We sort what has to jump out from what can wait until it's picked up. Then we design the structure, hierarchy and finish together, and prove it in mockups and on the dieline before anything goes to print.