All work
Advanced robotics / launch campaign

Where technology meets empathy.

Client
Andromeda Robotics
Location
Melbourne, VIC
Deliverables
Campaign, Exhibition design, Print, Brand collateral

The work

Hello, Abi.

The stand, assembled: Abi’s stage for a first hello
The stand, assembled: Abi’s stage for a first hello
The backdrop: so there is never another lonely day
The backdrop: so there is never another lonely day
Pull-up banners, doing the introductions
Pull-up banners, doing the introductions
Conversation cards: an analogue icebreaker for a digital companion
Conversation cards: an analogue icebreaker for a digital companion
The full deck: every card a question, every question a story
The full deck: every card a question, every question a story
A deeper look at the Andromeda work: why people don't buy technology, they buy relationships. Plays from YouTube when you hit play.
Introduce the robot the way you’d introduce a friend.
Abi, Andromeda's companion robot, waving hello

Scope

What we delivered.

  • Exhibition stand
  • Backdrop and pull-up banners
  • A deck of conversation cards

From brief to result

The thinking behind the work.

The brief

Introduce Abi, a companion robot for aged care, to rooms full of people who had never met one and weren’t sure they wanted to.

The move

We built the meeting place: an exhibition stand, a banner system and a deck of conversation cards that let Abi do what she does best, one question at a time.

The result

Abi met the public on a stand built for conversation, with cards that gave every visitor an easy first question to ask her.

From the journal

The best brands are learning to listen better

How the conversation cards turned a first meeting into a way of listening.

Read the musing

More work.

AJ & Co. case study American Express + CBRE case study NSW Ambulance case study

Program / Launch & Campaign

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