A law firm that talks business.
- Client
- AJ & Co.
- Location
- Brisbane, QLD
- Program
- Brand Systems & Scale
- Deliverables
- Web design, Web build, Editorial system, Video
The work
Exhibit A.
Make the website feel like the first meeting: direct, prepared, zero waffle.
Scope
What we delivered.
- Website design and build
- Partner profiles
- Insights section and newsletter sign-up
- A film of the firm, cut for the homepage
From brief to result
The thinking behind the work.
The brief
AJ & Co wins work by being direct, commercial and invested in its clients’ businesses. The old site said none of that. The new one had to sell the firm the way the partners do: plainly, confidently and with the proof close at hand.
The move
We designed and built a fast, editorial platform: partner profiles with presence, an insights section the firm can keep publishing without a production line, and a film cut for the homepage that puts faces to the advice.
The result
The new site reads less like a brochure and more like the first meeting: clear about who the firm is and quick to the point. The firm keeps it current by publishing new insights without a developer.
Human-made is becoming a brand signal
Why publishing real expertise, the way this firm does, is becoming a brand signal.
Read the musing
